Director | Writer | Entrepreneur
Alex Portera
Start Here
Hey, I'm Alex, a Brooklyn based commercial director and co-founder of Rally On Media. I script, produce, and direct commercials for brands like Grubhub, Sugarfina, and StartEngine.
Some fun facts:
I love to travel. I spent 2 years driving around the world with two of my best friends. In total, we drove over 35,000 miles through 44 countries. My favorite countries I traveled to on these trips were Kyrgyzstan, Tajikistan, Mongolia, Colombia, Mexico, and Chile. I made a TV show for Lonely Planet in the process.
I had a weekly documentary series! Nearly 250,000 people follow my documentary series, Nowhere Men. Our most popular video ever (14M views) was A Day In The Life Of The Dogfather.
I used to be a management consultant at Deloitte, and was convinced I wasn’t creative. Creativity was for other people, not me. I was a bizzzzness guy… but now I make films for a living!
Some recent commercials I've directed
Some things I'm interested in Right Now:
The Process of Growing Up. I’m pretty sick of that term adulting. Bleh. I’m not interested in the fake drama of pretending life is too much work. Let’s rise to the occasion. I’m interested in growing up in such a way where meaning, playfulness, contribution, and calm compound on themselves.
Directing. The first day I directed a real commercial was the first day I found a job I truly love. There’s a rush to it I don’t get anywhere else. It’s a combination of constant creativity and problem solving under pressure, leading a team, and creating something awesome.
Leadership & Entrepreneurship. As much as I love the creative, I love the business side. Pitching and working with clients, solving complex business problems, and building, growing and nourishing a team.
Anime: I got into Anime in my 30s which is weird, but f*** I love it! Naruto is my all time fave, currently enjoying Jujutsu Kaisen, also love Death Note, Full Metal Alchemist Brotherhood, AOT, Demon Slayer (the classics).
Fresh mozzarella. It's the best cheese in the world.