Director | Writer | Entrepreneur

Alex Portera

 
 

Start Here

Hey, I'm Alex, CEO and Co-founder of Rally On Media. I split my time between growing the company and directing / producing commercials for our larger clients, like Grubhub, Sugarfina, and StartEngine.

Some fun facts:

  • I love to travel. I spent 2 years driving around the world with two of my best friends. In total, we drove over 35,000 miles through 44 countries. My favorite countries I traveled to on these trips were Kyrgyzstan, Tajikistan, Mongolia, Colombia, Mexico, and Chile. I made a TV show for Lonely Planet in the process. This past January I drove a tuktuk around Sri Lanka

  • I had a weekly documentary series called Nowhere Men: Nearly 250,000 people follow my documentary series, Nowhere Men. Our most popular video ever (14M views) was A Day In The Life Of The Dogfather.

  • I used to be a management consultant at Deloitte, and was convinced I wasn’t creative. Creativity was for other people, not me. I was a bizzzzness guy… but now I make films for a living.

Some recent commercials I've directed

 
 
 

Some things I'm interested in Right Now:

  • Directing. The first day I directed a real commercial was the first day I found a job I truly love. There’s a rush to it I don’t get anywhere else. It’s a combination of constant creativity and problem-solving under pressure, leading a team, and creating something awesome.

  • Leadership & Entrepreneurship. As much as I love the creative, I love the business side. Pitching and working with clients, solving complex business problems, and building, growing and nourishing a team.

  • Fresh mozzarella. It's the best cheese in the world.